Online shopping , also termed as e- tailing, is the new trend of the twenty- first century. Basically it is a form of electronic commerce which allows customers to directly buy the commodities and goods or services from a seller over the internet using a web browser. The growth of internet as a secure shopping channel has developed since 1994. Increased exposure to technology has increased the probability of developing favourable attitudes towards shopping portals. The popularity of online shopping continues to erode sales of conventional retailers. A variety of online fashion stores are available and a bunch of them are opening up every now and then. People are left with no scarcity and they get to choose from innumerable designs and colours and types. Customers are just a click away to get their desired items from various categories delivered right on their doorstep.
Indiaplaza was the first ever online shopping store and the people behind it’s wonderful working and success were K. Vaitheeswaran, V S Sudhakar, Vipul Parekh, Hari Menon, V S Kamesh and Sundeep Thakran. It was founded in June 1999 and earlier was named as Fabmall. From then, till date, we have encountered a dramatic and drastical change in the field of e- commerce. Now we have much more facility and more diversification. Sites like Amazon, Flipkart and Snapdeal indulge in promoting and endorsing their Online men’s clothing Store and are considered to be a benchmark of this decade. The online shopping sites offer goods in almost all fields and accomplish the basic necessities of a common man. Renowned among them are majorly the apparels, broadly classified into Online Men’s Shopping and Online Women’s Shopping, electronic gadgets, home and kitchen appliances, toys, health, beauty and daily needs, books and media, sports, refurbished products and the list goes on.


There are tremendous benefits of online shopping. Firstly it is convenient and we can order anything to everything within the comfort of our house instead of tiring ourselves in the scintillating weather. Secondly, it is pocket- friendly as we don’t have to extinguish our fuel and get to experience Bargain Deals and Sale Offers too. We can also compare the prices and choose the best from the rest. Not to forget, it acts like an added savings. Thirdly, we get a broad range of choices to pick from which would otherwise be not possible as we cannot dodge from shop to shop all day long. Thus, it is a good alternative over going and buying instead.


Anything which benefits us comes with it’s own set of drawbacks too. Online shopping is susceptible to fraud and issues of security and customers are always advised to trade on a secure website. These privacy issues and security concerns can be handled well if shopping is done cautiously, bewaring from all the malicious access and rather sites. One pros cum con is that the variety sometimes leads to bewilderment. The buyers sometimes get perplexed and weary if they are unable to find what they need and troll the sites over and over again. As a result they end up purchasing nothing.
So take an initiative and experience the thrill of online shopping and become the witness of the exuberant collection out there. Add to your bucket the things you need and want and sail out on this never ending journey.